Gen Japanese Charcoal Grill & Bar is a highly regarded Japanese charcoal grill restaurant that specializes in bringing out the natural flavors of each ingredient using traditional methods. Known especially for its signature Hitachi Beef, this place embodies the art of Japanese barbecue.
Located right next to SOTETSU GRAND FRESA BANGKOK, it was the perfect choice for a relaxing lunch after check-out.

Hitachi Beef, sourced from Japan’s Ibaraki Prefecture, is renowned for its delicate marbling and melt-in-the-mouth tenderness, making each bite a moment of pure satisfaction. Cooked to a medium-rare perfection, the beef was succulent and full of rich flavor.

The meal began with an assortment of side dishes.



Including a fresh salad dressed with sesame—a sauce so fragrant and robust that it elevated every bite.

Every bite is truly satisfying. The meat quality is excellent, cooked to a perfect medium rare.


Alongside the Hitachi Beef, Gen’s menu offers a variety of other options such as beef tongue, fresh shrimp, oysters, and pork, each item carefully selected for quality and freshness. They also offer Japanese-style salads, pickled vegetables, and vegetarian choices to suit different dietary preferences.

Whether choosing à la carte or a set meal, every dish here is crafted to deliver an authentic charcoal-grill experience in a tranquil, welcoming setting. Gen Japanese Charcoal Grill is an ideal spot to unwind and enjoy the flavors of Hitachi Beef, bringing a touch of quiet Japanese culinary elegance to Bangkok.
Enclosed the google map.